Our Aim
- Bridging the industry and Government for regulatory clarity and fostering a working partnership with the Government to address key issues and align with its policy priorities
- Promoting fair competition and trading practices within the industry and finding holistic solutions to benefit industry players at all levels
- Aggregating contributions of Indian and foreign e-commerce companies and highlighting industry led schemes and initiatives that are aligned with the Government’s vision and objectives
- Amplifying overall industry impact on economic development of India and disseminating to the right stakeholders
- Advocating for the industry on various policy issues and seeking greater transparency in policymaking
