About BECA

The Bharat E-Commerce Association (BECA) seeks to be a pro-active, market-oriented association that shall seek to provide evidence-based policy and regulatory support to its members.

Through an in-house think tank and sector-specific working groups, it seeks to gather evidence and generate original research that shall inform its policy advisory and advocacy initiatives.

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Our Aim

  • Bridging the industry and Government for regulatory clarity and fostering a working partnership with the Government to address key issues and align with its policy priorities
  • Promoting fair competition and trading practices within the industry and finding holistic solutions to benefit industry players at all levels
  • Aggregating contributions of Indian and foreign e-commerce companies and highlighting industry led schemes and initiatives that are aligned with the Government’s vision and objectives
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Areas of Focus