About BECA
The Bharat E-Commerce Association (BECA) seeks to be a pro-active, market-oriented association that shall seek to provide evidence-based policy and regulatory support to its members.
Through an in-house think tank and sector-specific working groups, it seeks to gather evidence and generate original research that shall inform its policy advisory and advocacy initiatives.
Industry Focus
One of BECA’s key distinguishing features is our dedicated focus on digital commerce. We are a one-of-a-kind association that is formed exclusively for e-commerce companies in India and our advocacy is aimed at ensuring the overall growth and development of the sector.
Advisory Board
Our advisors comprise a panel of retired IAS officers with decades of experience in policymaking at the highest levels of the Central Government. With a combination of policy experience and a wealth of knowledge, they will provide invaluable insights on industry issues.
In-Depth Understanding
BECA’s research and advocacy stems from a granular understanding of the e-commerce sector in India, brought to you by a dedicated team of research experts. We will work closely with members to continuously refine our approach
Inclusivity
We believe in catering to a wide range of enterprises—from multinational corporations to micro, small and medium enterprises, start-ups and domestic businesses. BECA’s advocacy is market share-agnostic and aimed at inclusivity for the benefit of all stakeholders.
Ecosystem Approach
BECA’s advocacy adopts a 360º vision, cutting across sectors that form part of the larger e-commerce ecosystem. Our advocacy will address a wide range of issues from an e-commerce perspective for the holistic development of the sector.
Transparency
Clear and transparent communication is the core of BECA. The association’s mission shall be to keep members and the public well-informed about our advocacy efforts,milestones achieved, and upcoming initiatives.
